Get yours at www.vanitymark.com.
Monday, November 16, 2009
Monday, October 19, 2009
Lash enhancers now a growth business -- latimes.com
DermaQuest Skin Therapy's natural eyelash growth complex DermaLash Colors featured in yesterday's Los Angeles Times!
DermaLash Colors innovative, completely safe, and drug free eyelash treatment is available in shades of black, indigo, plum and cocoa that provide vibrant color to the base of the lash line.
Applied like liquid eyeliner, this nourishing treatment stimulates hair follicles, which can result in longer, fuller and more youthful-looking eyelashes with hues of color for a striking effect. DermaLash Color also strengthens the lashes and can prevent breakage and hair loss from assault due to factors such as allergies, pulling, rubbing, lash curling, cosmetics and heat.
See the full article: Lash enhancers now a growth business -- latimes.com
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Thursday, September 24, 2009
Trying It Out: Hyp-Yoga
Yoga and hypnosis combined...our client Hyp-Yoga in the Ladies' Home Journal "Ladies' Lounge" blog today!
Wednesday, September 23, 2009
More than just mineral makeup!
Science has never looked so beautiful! With ingredients like Archipelago Sea Minerals, Dermaxyl Peptide, Mica-Wrapped Cotton Fibers, Boron Nitride, Honeysuckle Extract, Kombucha, Chamomile, and Green Tea, leading cosmeceutical brand DermaQuest’s new DermaMinerals line is the next generation of mineral makeup, designed to provide superior mineral coverage and therapeutic skin care.
'How to' educational videos coming soon! For now, check out the blooper reel filmed by our social media video partner Dolcinema.
Wednesday, July 29, 2009
American Airlines New Viral Video Campaign
American Airlines recently changed their policies on award mileage redemption, allowing customers to mix and match levels of service (coach vs. first class) and allowing for one-way tickets using miles. I personally, am very very happy about it and am using the new program on my next trip to NYC.
To educate patrons, they developed an online video that is fun, educational and offers the chance to win $100k miles (a very nice incentive to watch and enter). While the video is excellent from a brand education side and is mildly entertaining, there is nothing viral about it. Hence the need for the mileage incentive. Also, American Airlines did not do a great job of promoting the video publicly and instead relies too heavily on word of mouth and the "send to a friend" feature at the end of the video. The video is not easily visible on their home page AA.com or on YouTube, not embeddable into Blogger (as you can see below) to encourange discussion and does not take advantage of any of the other SMM tools available (i.e. Twitter). It's not even on their Facebook page! You can't pause, rewind of fast forward the video and there is no link at the end to "watch it again." Bad bad American Airlines.
-Michael Rogers
Thursday, July 23, 2009
Old School PR: Things Today's New PR Professionals May Never Know About
Today WIRED Magazine posted on their website a list of "100 Things Your Kids May Never Know About," and I feel OLD! It reminded me of recent conversations with young publicists who take for granted modern technologies that make our lives as publicists better and easier. The PR veterans out there know what I'm talking about. I'm not really that old, I entered the PR field in the 90's just before major technological changes in the industry and feel lucky that I got to see the transformation. Young publicists look at me in disbelief when I tell these stories. I tell them in part to be nostalgic, but mostly to reinforce the true nature of publicity and help young publicists be better at their jobs. It's not just disseminating information; it's telling stories, networking and getting the best (and right) kind of coverage for our clients. While technologies have made certain aspects of our jobs easier, there are qualities the old methods encouraged that should not be lost.
Here's my list of 5 things today's publicists may never know about. Feel free to share some of your "old school" methods that are no longer employed (but maybe should)!
- No e-mail, at all. Having to call editors and clients and actually talk to them. It's amazing to me how many publicists don't pick up the phone anymore and actually have a conversation. 50 years ago the forerunners of today's publicist did everything in person. They were master networkers who used their connections and story telling skills to get media coverage for their clients. We need more of that today, get off of e-mail occasionally, have a conversation, network and tell stories.
- Big green annual printed Bacon's directories. We had to go through them by hand and call each publication to confirm editors were still there to build our media lists. I remember once it took a team of 5 publicists a week to build, call and confirm a media list of 2,000 contacts. Today, we have Cision online databases that are updated daily and can spit out a target media list of thousands of contacts in minutes.
- Actually mailing press releases! Spending entire days over the copier and stuffing hundreds or thousands of envelopes to distribute a press release. Today, we send releases electronically rich with images, hyperlinks and video content to contacts in seconds. The old way was expensive and time consuming, it made us really make sure we were sending releases to the right editors and not just blanketing everyone.
- No cell phones. Having to actually think on your feet and make tough decisions as a junior publicist and not able to call for help or backup. I remember my first PR job as a summer intern in Boston working on the BT Global Challenge yacht race. I was assigned to escort Boston Globe and Associated Press photographers in a helicopter to shoot the departing fleet when the owner of the PR firm representing the hosting hotel showed up trying to get on board. Unfortunately there were only 3 seats, enough for the photographers and me. I had to stick to my guns and do exactly as I was told, escort the photographers. Let's just say this gentleman was left standing while we took off and a nasty "Page 6" type article ran the next week. I was congratulated by my boss and bought a beer.
- No Google or LexisNexus. Every morning we had to pour over daily newspapers and magazines to find client clips and conduct research. We couldn't just type in keywords and have all our placements and competitive analysis data in seconds. It was slow and time consuming, but it made us read target publications and really understand them so we could pitch them better and send them appropriate information.
Saturday, July 18, 2009
Evian Roller Babies
We recently posted the Air New Zealand commercial with fantastic execution and concept with the perfect blend of entertainment and branding. Today I caught the Evian "Roller Babies" video which has superb execution (downright amazing), concept and entertainment value. But does this video really make consumers want to drink Evian like the Air New Zealand video makes you want to fly their airline? Check out the behind the scenes making of "Roller Babies" video on YouTube.
-Michael Rogers
Thursday, July 16, 2009
Twitter is for old people, work experience whiz-kid tells bankers - Times Online
A great article in Tuesday's issue of London's "The Times" about the targeting teens and youth with social media marketing. I feel like an old fart reading this, and I have an understanding of SMM and Michael Rogers PR uses many of these various technologies to reach consumers to promote our client brands. What it means is that we all have a lot to learn about new technologies. Interesting issues and questions of future marketing raised:
1. How do traditional companies and agencies take advantage of these new technologies to target youth?
2. What's the prospect of making money if teens do everything possible to get everything for free when they share pirated movies and music?
Twitter is for old people, work experience whiz-kid tells bankers - Times Online
-Michael Rogers
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Wednesday, July 15, 2009
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