DermaQuest's DermaMinerals on The Today Show

Beauty expert Mickey Williams just raved about DermaQuest Skin Therapy's DermaMinerals Breathable Coverage SPF 30 mineral foundation on The Today Show - she was even wearing it on air!! Take advantage of a special promo - get 20% off this dual function mineral makeup with sun protection at www.dermaminerals.com with purchase code: TODAY.

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Introducing Pomega5!

Check out Pomega5's new website that went live TODAY! We're very happy to be working on this fantastic skin care line that blends efficacious skincare with all-natural/organic ingredients. The sensory experience is amazing!

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New Facebook 'Like' Buttons

Facebook has recently added new features. The one we really like is the new 'Like' button where Facebook provides HTML code to post a button on other sites and link directly back to your fan page. Check out this one from client Nickel Skin Care for Men.

From Seth Godin - Secrets of the biggest selling launch ever

Caught Seth Godin's blog post this morning...very smart! The common concept through most (if not all) Mr. Godin's tips is the 'conversation' which is the goal of any PR campaign....getting people talking! Apple patiently and diligently started a conversation with key influencers with messages that spread like wild fire. See full post below or go to Seth Godin's blog.

Secrets of the biggest selling launch ever

Apple reports that on the first day they sold more than $150,000,000 worth of iPads. I can't think of a product or movie or any other launch that has ever come close to generating that much direct revenue. Are their tactics reserved for giant consumer fads? I don't think so. In fact, they work even better for smaller gigs and more focused markets.

1. Earn a permission asset. Over 25 years, Apple has earned the privilege of delivering anticipated, personal and relevant messages to their tribe. They can get the word out about a new product without a lot of money because one by one, they've signed people up. They didn't sell 300,000 iPads in one day, they sold them over a few decades.
2. Don't try to please everyone. There are countless people who don't want one, haven't heard of one or actively hate it. So what? (Please don't gloss over this one just because it's short. In fact, it's the biggest challenge on this list).
3. Make a product worth talking about. Sounds obvious. If it's so obvious, then why don't the other big companies ship stuff like this? Most of them are paralyzed going to meetings where they sand off the rough edges.
4. Make it easy for people to talk about you. Steve doesn't have a blog. He doesn't tweet and you can't friend him on Facebook. That's okay. The tribe loves to talk, and the iPad gave them something to talk about.
5. Build a platform for others to play in. Not just your users, but for people who want to reach your users.
6. Create a culture of wonder. Microsoft certainly has the engineers, the developers and the money to launch this. So why did they do the Zune instead? Because they never did the hard cultural work of creating the internal expectation that shipping products like this is possible and important.
7. Be willing to fail. Bold bets succeed--and sometimes they don't. Is that okay with you? Launching the iPad had to be even more frightening than launching a book...
8. Give the tribe a badge. The cool thing about marketing the iPad is that it's a visible symbol, a uniform. If you have one in the office on Monday, you were announcing your membership. And if it says, "sent from my iPad" on the bottom of your emails...
9. Don't give up so easy. Apple clearly a faced a technical dip in creating this product... they worked on it for more than a dozen years. Most people would have given up long ago.
10. Don't worry so much about conventional wisdom. The iPad is a closed system (not like the web) because so many Apple users like closed systems.

And the one thing I'd caution you about:

1. Don't worry so much about having a big launch day. It looks good in the newspaper, but almost every successful brand or product (Nike, JetBlue, Starbucks, IBM...) didn't start that way.

A few things that will make it work even better going forward:

1. Create a product that works better when your friends have one too.Some things (like a Costco membership or even email) fit into that category, because if more people join, the prices will go down or access will go up. Others (like the unlisted number to a great hot restaurant) don't.
2. Make it cheap enough or powerful enough that organizations buy a lot at a time. To give away. To use as a tool.
3. Change the home screen so I can see more than twenty apps at a time (sorry, that was just me.)

As promised, the folks at Vook made their deadline and were ready on launch day. It's early days, but it's pretty clear to me that the way authors with ideas will share them is going to change pretty radically, just as the iPad demonstrates that the way people interact with the web is going to keep changing as well.

[It turns out that Modern Warfare 2 did far better in its launch than the iPad. Thanks Jon, for the update].

A post-wax way to halt hair growth - Depilar System on DailyBeauty™

A post-wax way to halt hair growth - Depilar System, enzymes, hair removal, sugaring, threading, treatment, waxing - DailyBeauty™ - A beauty blog powered by NewBeauty® Magazine

Depilar System featured in today's DailyBeauty by NewBeauty Magazine!

Waxing is one of the easiest and quickest ways to get rid of unwanted hair, but it has its downsides: it can be somewhat uncomfortable and the results don't last very long. However, a new enzyme-based formula called the Depilar System could make waxing more efficient.

Safe to use on all skin types and hair colors, the Depilar System contains two enzymes, trypsin and chymotrypsin, that halt new hair growth. Applied by a professional directly after waxing, the two-step gel destroys the open hair follicles by breaking down the cells that produce hair, located in the bottom of the follicle.

The Depilar System, which will add about 10 minutes to your regular hair-removal treatment, can also be used with other modes of hair removal, like sugaring, threading and tweezing. It needs to be applied every four to six weeks over a 12- to 24-month period.

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The Bachelor Guy » Get a Hot Towel Shave in a Tube

The Bachelor Guy » Get a Hot Towel Shave in a Tube

Real Shaving Company's Hot Towel Mask gets a fantastic review by The Bachelor Guy!

The Hot Towel Mask is paraben-free and contains Vitamin E, zinc oxide and tea tree leaf, and an ingredient that reacts when in contact with water. So when you wet your face and rub this stuff in, you get a real warming sensation as the minerals soften and lift your whiskers, getting them ready for the razor.

I left the mask on (and let me mention that it's not like the mask your girl puts on, all thick and muddy... it's a thin white layer that looks like soap), for the suggested 5 minutes, rinsed it off, and applied my usual shaving cream. (They sent theirs, but I wanted to test the mask's effects shave for shave.)

The result? One of the closest shaves I've had in a long time. And that includes using top-of-the-line pre-shave oils. Which cost considerably more than the Hot Towel Mask's $5.99 MSRP. (And it's also part of the complete travel shaving kit pictured, which also includes the Daily Face Scrub, Shave Cream and Soothing Balm, for only $11.99)

Depilar System and Stript Wax Bar featured in the Los Angeles Times! Get hair free and bikini ready!

Smooth skin with less pain - latimes.com

Michael Rogers PR clients Depilar System and Stript Wax Bar featured in today's Los Angeles Times!

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IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?

IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?

Brilliant idea....we just wonder how the sofas will look after the homeless take them over.

DailyCandy SF: Vadge of Honor

New San Francisco client Stript Wax Bar's new spa treatment for your 'little lady' has been getting a lot of press, most recently on DailyCandy. The Vajacial™ is the first treatment of it's kind for the va-jay-jay. Read all about it and try it for yourself! Vadge of Honor on DailyCandy!

Oh, it's so nice to be hair free! Depilar System featured in the latest NewBeauty Magazine!

Get more information (and hair free) at www.depilarsystem.com.